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Elevating a Dormant Asset​

Life Sciences

Case Background

Patients predominantly receive drugs and increasingly vaccines through retail pharmacies in the US. However, this critical patient touchpoint remains largely underutilized from a field force or an omnichannel marketing perspective. Low pharmacist engagement becomes a critical gap when patients are managing their condition via the use of available over-the-counter solutions and are more likely to interact with their community pharmacist than a healthcare provider. Being fully aware of this situation, our Client was seeking to create an innovative retail pharmacy channel strategy that could leverage new opportunities for their well-established ophthalmic drug.​

Photo by Nathaniel Yeo on Unsplash

Our team utilized the core elements of our precedent-based approach to research leading pharmaceutical brands and companies that have successfully engaged pharmacists as key stakeholders, yielding positive results. This thorough research aimed to uncover best practices and strategies that had proven effective in fostering strong relationships with pharmacists. By focusing on these successful examples, we aimed to provide valuable insights that could be adapted to our client's specific needs. Simultaneously, we conducted a rapid secondary effort to identify the most successful retail pharmacy initiatives in the last five years. This parallel research track ensured that we captured a comprehensive view of recent innovations and achievements within the retail pharmacy sector. By examining these initiatives, we sought to understand the factors that contributed to their success and how they could be leveraged to benefit our client. During a strategic working session facilitated by the project team, these curated insights were presented to the client team. The session was designed to foster collaborative discussion and strategic planning, enabling the client team to explore how the identified precedents could inform their own initiatives. By leveraging these insights, the client team was equipped with the knowledge and inspiration needed to develop innovative strategies that effectively engage pharmacists and drive positive outcomes within the retail pharmacy space.​

Our Approach

Our team utilized the core elements of our precedent-based approach to research leading pharmaceutical brands and companies that have successfully engaged pharmacists as key stakeholders, yielding positive results. This thorough research aimed to uncover best practices and strategies that had proven effective in fostering strong relationships with pharmacists. By focusing on these successful examples, we aimed to provide valuable insights that could be adapted to our client's specific needs. Simultaneously, we conducted a rapid secondary effort to identify the most successful retail pharmacy initiatives in the last five years. This parallel research track ensured that we captured a comprehensive view of recent innovations and achievements within the retail pharmacy sector. By examining these initiatives, we sought to understand the factors that contributed to their success and how they could be leveraged to benefit our client. During a strategic working session facilitated by the project team, these curated insights were presented to the client team. The session was designed to foster collaborative discussion and strategic planning, enabling the client team to explore how the identified precedents could inform their own initiatives. By leveraging these insights, the client team was equipped with the knowledge and inspiration needed to develop innovative strategies that effectively engage pharmacists and drive positive outcomes within the retail pharmacy space.​

Output

Elevating a Dormant Asset

Life Sciences

Case Background

Patients predominantly receive drugs and increasingly vaccines through retail pharmacies in the US. However, this critical patient touchpoint remains largely underutilized from a field force or an omnichannel marketing perspective. Low pharmacist engagement becomes a critical gap when patients are managing their condition via the use of available over-the-counter solutions and are more likely to interact with their community pharmacist than a healthcare provider. Being fully aware of this situation, our Client was seeking to create an innovative retail pharmacy channel strategy that could leverage new opportunities for their well-established ophthalmic drug.

Photo by Nathaniel Yeo on Unsplash

Our team utilized the core elements of our precedent-based approach to research leading pharmaceutical brands and companies that have successfully engaged pharmacists as key stakeholders, yielding positive results. This thorough research aimed to uncover best practices and strategies that had proven effective in fostering strong relationships with pharmacists. By focusing on these successful examples, we aimed to provide valuable insights that could be adapted to our client's specific needs. Simultaneously, we conducted a rapid secondary effort to identify the most successful retail pharmacy initiatives in the last five years. This parallel research track ensured that we captured a comprehensive view of recent innovations and achievements within the retail pharmacy sector. By examining these initiatives, we sought to understand the factors that contributed to their success and how they could be leveraged to benefit our client. During a strategic working session facilitated by the project team, these curated insights were presented to the client team. The session was designed to foster collaborative discussion and strategic planning, enabling the client team to explore how the identified precedents could inform their own initiatives. By leveraging these insights, the client team was equipped with the knowledge and inspiration needed to develop innovative strategies that effectively engage pharmacists and drive positive outcomes within the retail pharmacy space.

Our Approach

Pharmacy deep-dive helped the client to understand the 5 most critical pharmacy challenges and zero in on the top pharmacy priorities across three areas: Digital Consumer Experience, Unlocking Value to Pharmacists, and Value-Based Partnerships. 10 precedents were synthesized into an insights matrix that mapped out the cases in relation to the pharmacy priorities in question. Additionally, three types of technology platforms associated with emerging pharmacy best practices were revealed. As a result, the client team was able to leverage identified applicable tactics when designing their approach to an innovative channel strategy.

Output

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