Case Studies

Attracting the Wealthiest Segment

Launching a brilliant industry-shaping product concept is only the first step on the path to multi-segment success. Our Client – one of the top retailers in the world – was dominant in the urban markets but struggled to attract well-paying but more demanding customers in the suburban areas. It was not immediately clear how to cater to their needs best without changing the indispensable build-it-yourself product mantra.

Growth Through the Mid Market

Making a successful high-end product work for a mass market is less straightforward than it may seem. Our Client – a multinational financial services company with a wide range of financial services, including credit cards, charge cards, traveler’s cheques, and various other payment services was – looking for a solution that would create strong traction for its well-known consumer product in the mid-size B2B market.

Reframing Innovation

Recognizing that what you do best is not enough to solve an intricate challenge is hard if your “best” is the world’s best. Our Client – a US multinational technology company with an unrivaled e-commerce platform and unparalleled logistical capabilities – was stuck trying to expand into the emerging grocery delivery market. Going faster and offering products cheaper was not a solution.

Innovate Organizational Efficiency

Performing in high-stake environments at a scale well rests on established processes and systems yet requires flexibility to stay fast-paced and hands-on. Our Client – a federal law-enforcement agency with a wide range of critical responsibilities – recognized the need to maintain high standards for confidentiality and secrecy while looking for advanced ways to become less bureaucratic and more efficient.

Frame First to Solve Better

New technologies tend to create tremendous new opportunities while bringing massive challenges that are often not fully understood due to their complex and dynamic nature. Our Client’s – a multinational networking and telecommunications company – leadership had a firm belief that innovation requires new-to-world ideas and was failing to respond to competitive moves.

Rejuvenating an Iconic Brand

Rockstars in music and elsewhere are not immune from losing social relevance and must reinvent themselves from time to time. Our Client – an iconic organization behind century-defining scientific and technology breakthroughs – struggled to engage the members of the general public when it came to the next generation of Americans. It was critical for the Client to re-establish wider recognition and broader support.

Unlocking Manufacturing Innovation

Facing an unconventional challenge outside of your core expertise area puts the toughest of industry captains under the test. Our Client – a major construction equipment manufacturer – found itself in rather unfamiliar financial territory. Due to some clunky rules and regulations imposed by the federal government, the Client was missing an opportunity to create wealth for their employees enrolled in the pension plan.

Best-of-the-Best Pharmacist

Pharmacy deep-dive helped the client to understand the 5 most critical pharmacy challenges and zero in on the top pharmacy priorities across three areas: Digital Consumer Experience, Unlocking Value to Pharmacists, and Value-Based Partnerships.

Building a Platform for an Emerging Industry

The client aimed to create an equitable cannabis habitat for all through innovation and trust, so anyone engaged in the cannabis market could interact, trade, and learn. As a digital hub, it would connect distinct types of platform users.

Challenge Framing

Through interviews, analyzing current org structure, strategic imperatives, and stakeholder survey data, our team consolidated each challenge identifying the degree of impact and feasibility to solve. We guided the board and key staff members to discuss align and strategize in a 1-day workshop.

Defend The Legacy

An established pharmaceutical brand in the cardiovascular space needed to develop a training strategy to help their experienced salesforce sell against branded competition for the first time and ultimately, defend their hard-earned legacy.

Ecosystem Awareness

A global healthcare company was preparing to launch a rare disease drug for a complex disease. We identified top tactics and proven successes from in and outside of the healthcare sector to help maximize awareness of the product and unify the ecosystem.

Expired product sustainability

The team created a report to outline industry best practices for reverse logistics and returns policies, and made strategic suggestions on how the team could improve supply chain sustainability while also increasing efficiency and maintaining best practices across the value chain.

Innovative Go to Market Strategy

We drafted a detailed patient journey map and identified elements of an integrated scorecard that should be used when measuring the success of the GTM strategy across four distinct groups of stakeholders. Breakthrough GTM solutions were proposed from key insights.

Innovative Patient ID & Activation

Strategic Innovation methodology was applied to help the team generate novel ideas designed to help identify and activate patients that aren’t aware they are at risk. Each high-potential idea was refined with market-sensing data, internal process logistics, and a best-practices assessment for implementation.

Innovative Patient Savings Program

To ensure early access to patients, the client offered a Pharmacist Savings Offer at launch in which patients waiting on a coverage determination could access the medication at a reduced cost. A seamless transition from the current Savings Offer to a Patient Support Program (PSP) with innovative elements and market growth was needed.

Innovative Value Proposition

The primary objective of this project was to build a new innovative brand positioning and ensure that a customized value proposition connects with each stakeholder group, triggering a sustained behavioral change required to get stronger traction in the marketplace.

Market Access Innovation Playbook

The Recombinators team worked with the client to frame the nature of ideas, typical solutions, and greatest roadblocks and inefficiencies experienced by the teams. We then crafted a playbook to carry each idea from inception to implementation, using our Strategic Innovation Methodology.

Patient Activation

Key learnings from the most successful orphan drugs and precedent insights informed strategic recommendations on how to improve existing strategies, tactics, salesforce training or readiness, and big ideas to active new patients. Our team worked with the client to operationalize strategic recommendations.

Power of a Great Question

A global pharma company approached us to create and facilitate a team building workshop around the Power of Great Questions. The workshop helped the team incorporate key learnings into what they do every day, making them better partners, be more customer focused and get better end results in a more efficient and impactful way.
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16 Wing Drive Cedar Knolls,
NJ 07927 USA.

+1 917-536-0669
[email protected]

16 Wing Drive Cedar Knolls,
NJ 07927 USA.

+1 917-536-0669
[email protected]