Case Studies
Growth Through the Mid Market
Making a successful high-end product work for a mass market is less straightforward than it may seem. Our Client – a multinational financial services company with a wide range of financial services, including credit cards, charge cards, traveler’s cheques, and various other payment services was – looking for a solution that would create strong traction for its well-known consumer product in the mid-size B2B market.
Reframing Innovation
Recognizing that what you do best is not enough to solve an intricate challenge is hard if your “best” is the world’s best. Our Client – a US multinational technology company with an unrivaled e-commerce platform and unparalleled logistical capabilities – was stuck trying to expand into the emerging grocery delivery market. Going faster and offering products cheaper was not a solution.
Innovate Organizational Efficiency
Performing in high-stake environments at a scale well rests on established processes and systems yet requires flexibility to stay fast-paced and hands-on. Our Client – a federal law-enforcement agency with a wide range of critical responsibilities – recognized the need to maintain high standards for confidentiality and secrecy while looking for advanced ways to become less bureaucratic and more efficient.
Frame First to Solve Better
New technologies tend to create tremendous new opportunities while bringing massive challenges that are often not fully understood due to their complex and dynamic nature. Our Client’s – a multinational networking and telecommunications company – leadership had a firm belief that innovation requires new-to-world ideas and was failing to respond to competitive moves.
Rejuvenating an Iconic Brand
Rockstars in music and elsewhere are not immune from losing social relevance and must reinvent themselves from time to time. Our Client – an iconic organization behind century-defining scientific and technology breakthroughs – struggled to engage the members of the general public when it came to the next generation of Americans. It was critical for the Client to re-establish wider recognition and broader support.
Unlocking Manufacturing Innovation
Facing an unconventional challenge outside of your core expertise area puts the toughest of industry captains under the test. Our Client – a major construction equipment manufacturer – found itself in rather unfamiliar financial territory. Due to some clunky rules and regulations imposed by the federal government, the Client was missing an opportunity to create wealth for their employees enrolled in the pension plan.
Challenge Framing
Through interviews, analyzing current org structure, strategic imperatives, and stakeholder survey data, our team consolidated each challenge identifying the degree of impact and feasibility to solve. We guided the board and key staff members to discuss align and strategize in a 1-day workshop.
Expired product sustainability
The team created a report to outline industry best practices for reverse logistics and returns policies, and made strategic suggestions on how the team could improve supply chain sustainability while also increasing efficiency and maintaining best practices across the value chain.
Innovative Patient ID & Activation
Strategic Innovation methodology was applied to help the team generate novel ideas designed to help identify and activate patients that aren’t aware they are at risk. Each high-potential idea was refined with market-sensing data, internal process logistics, and a best-practices assessment for implementation.
Innovative Patient Savings Program
To ensure early access to patients, the client offered a Pharmacist Savings Offer at launch in which patients waiting on a coverage determination could access the medication at a reduced cost. A seamless transition from the current Savings Offer to a Patient Support Program (PSP) with innovative elements and market growth was needed.
Market Access Innovation Playbook
The Recombinators team worked with the client to frame the nature of ideas, typical solutions, and greatest roadblocks and inefficiencies experienced by the teams. We then crafted a playbook to carry each idea from inception to implementation, using our Strategic Innovation Methodology.
Patient Activation
Key learnings from the most successful orphan drugs and precedent insights informed strategic recommendations on how to improve existing strategies, tactics, salesforce training or readiness, and big ideas to active new patients. Our team worked with the client to operationalize strategic recommendations.
Power of a Great Question
A global pharma company approached us to create and facilitate a team building workshop around the Power of Great Questions. The workshop helped the team incorporate key learnings into what they do every day, making them better partners, be more customer focused and get better end results in a more efficient and impactful way.