Building a Platform for an Emerging Industry

Background

A next-generation ancillary cannabis platform that was strongly differentiated from rivals in three key areas was preparing to launch its business in the state of New Jersey. The client aimed to create an equitable cannabis habitat for all through innovation and trust, so anyone engaged in the cannabis market could interact, trade, and learn. As a digital hub, it would connect three distinct types of primary platform users (Licensees, Consumers, and Influencers) and a range of potential secondary ones. The founding was looking for support in developing an innovative business model, designing a business plan, and creating an impactful investor presentation.

Approach

We conducted several strategic co-creation with the members of the founding team to work on the components of the business plan framework adapted to the needs of our client. The Recombinators team engaged in multiple secondary research activities to research the market space,

Approach

identify relevant precedents on a national scale and generate sufficient evidence that supports each element of a proposed innovative business model. Once the business plan was developed and refined using the client’s feedback, we focused on translating key takeaways into a pitch deck featuring a compelling narrative and using powerful dynamic imagery to create an immersive experience for the intended audience.

Output

The final deliverable helped our client reveal fundamental principles central to the new business and communicate them in a relatable and convincing manner. Our team identified and described four distinct platform user groups zeroing in on customer needs and experiences. Recombinators conducted a comprehensive competitive assessment that substantiated the SWOT analysis. Two distinct brand characters were personified and supported with the use of the brand archetype framework. A multifactor revenue analysis across 7 customer categories produced a detailed input for a robust financial projection.

Consultant Name

Andrey Meshcheryakov

05.31.2023

Attracting the Wealthiest Segment

Launching a brilliant industry-shaping product concept is only the first step on the path to multi-segment success. Our Client – one of the top

05.31.2023

Growth Through the Mid Market

Making a successful high-end product work for a mass market is less straightforward than it may seem. Our Client – a multinational financial services

05.31.2023

Reframing Innovation

Recognizing that what you do best is not enough to solve an intricate challenge is hard if your “best” is the world’s best. Our