New technologies tend to create tremendous new opportunities while bringing massive challenges that are often not fully understood due to their complex and dynamic nature. Our Client’s – a multinational networking and telecommunications company – leadership had a firm belief that innovation requires new-to-world ideas and was failing to respond to competitive moves.
We used the Precedent Driven Innovation approach to demonstrate to the company’s C-level executives that innovation begins with framing your critical challenge in new ways and that breakthrough solutions are simply a result of “creative recombination” and are fueled by inspirations from unexpected places thus not requiring net-new ideas.
We used the Precedent Driven Innovation approach to demonstrate to the company’s C-level executives that innovation begins with framing your critical challenge in new ways and that breakthrough solutions are simply a result of “creative recombination” and are fueled by inspirations from unexpected places thus not requiring net-new ideas.
Framing the problem from a different perspective helped the leadership to gain a deeper understanding of key company issues in the critical industry context (e.g., 4G deployment). This facilitated the efficient and timely transition to a new infrastructure supported by a more pragmatic and prompter approach to creating innovative solutions across different levels of the organization.
