Innovative Patient Savings Program

Background

A leading independent biopharmaceutical company launched an innovative product in the Dry-eye Disease (DED) space. To ensure early access to patients, the client offered a Pharmacist Savings Offer at launch in which commercial patients waiting on a coverage determination could access the medication at a substantially reduced cost. The company recognized the need for a seamless transition from the current Savings Offer to a comprehensive Patient Support Program (PSP) with innovative elements while continuing to grow and expand its market footprint.

Approach

We applied our Strategic Innovation methodology to build breakthrough PSP solutions together with the client team. During the Discovery phase, we reviewed all available client materials, conducted rapid primary research, and performed a thorough stakeholder assessment.

Approach

The Design phase was focused on maximizing the output from a precedent search across the therapeutic space and outside of the industry to select the most relevant case for the Creative Recombination workshop that produced multiple breakthrough ideas. As a final step, we supported the client team by creating tailor-made communication materials and developed the business case for the leadership team.

Output

23 full and partial ideas captured during the workshop were translated into 17 distinct PSP elements. Three immediate solutions with positive immediate TRx impact potential were refined and further develop with a high level of detail to support subsequent implementation efforts. As a result, multiple strategic PSP opportunities considered by the client team were distilled into four leading options, structured based on their respective TRx and revenue impact, and presented to the senior leadership. This enabled streamlined decision-making in the situation of major time constraints and helped mitigate serious operational risks.

Consultant Name

Andrey Meshcheryakov

09.26.2022

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Challenge Framing

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