Reframing Innovation

Background

Recognizing that what you do best is not enough to solve an intricate challenge is hard if your “best” is the world’s best. Our Client – a US multinational technology company with an unrivaled e-commerce platform and unparalleled logistical capabilities – was stuck trying to expand into the emerging grocery delivery market. Going faster and offering products cheaper was not a solution.

Approach

The PDI framework application helped us to vastly improve an established understanding of the problem by reframing it from a logistical challenge to a perceptual issue within the shopper’s mind. The precedent search that followed revealed hundreds of successful cases with key insights about overcoming a psychological barrier.

Approach

The PDI framework application helped us to vastly improve an established understanding of the problem by reframing it from a logistical challenge to a perceptual issue within the shopper’s mind. The precedent search that followed revealed hundreds of successful cases with key insights about overcoming a psychological barrier.

Output

Armed with a deeper understanding of the challenge’s true nature and inspired by the strongest precedents, our Client discovered new ways to allay customer concerns by making the process of buying food online feel more real, tangible, and risk-free. As consumer fear dissipated and new shopping habits began to form, more and more people opted for the convenience of remote grocery runs.

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Reframing Innovation

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16 Wing Drive Cedar Knolls,
NJ 07927 USA.

+1 917-536-0669
[email protected]

16 Wing Drive Cedar Knolls,
NJ 07927 USA.

+1 917-536-0669
[email protected]