Rockstars in music and elsewhere are not immune from losing social relevance and must reinvent themselves from time to time. Our Client – an iconic organization behind century-defining scientific and technology breakthroughs – struggled to engage the members of the general public when it came to the next generation of Americans. It was critical for the Client to re-establish wider recognition and broader support.
We took a relatively well-framed challenge and deconstructed it to find cases that answer disassociated questions like “Who took somebody doing great things that people don’t understand and make it clear?” and “Who was able to rejuvenate an old asset that had value a long time ago?” The insights from the precedents pointed toward new solutions.
We took a relatively well-framed challenge and deconstructed it to find cases that answer disassociated questions like “Who took somebody doing great things that people don’t understand and make it clear?” and “Who was able to rejuvenate an old asset that had value a long time ago?” The insights from the precedents pointed toward new solutions.
The Client’s team created new public relations initiatives and communication campaigns addressing the audience it was struggling to engage for years. Younger Americans started to not only understand what the Client does but began to fully embrace its role. The impact of the project was substantial enough for the Client team to return with a different challenge that had to be solved with the Precedent Driven Innovation.
