Why should my company innovate? Businesses that are truly customer obsessed demand a constant state of hyperfocus on always creating something better; they don’t stand still.
Unfortunately, more time is spent in FP&A on less value-added tasks like internal processes instead of contributing to innovative solutions to drive the business. A recent report discussed in CFO Dive claims that FP&A-driven innovation isn’t happening nearly enough in companies because data processes are too siloed, manual, and error-prone.
The Great Resignation is one of the hottest topics in traditional and social media in the United States today, and for good reason. With an unprecedented number of individuals leaving the labor force and an increasingly dire need to attract and retain great workers, the nation is desperate to understand how we got here, what it means, and what we should do about it.
This take is partially misleading. As someone who works closely with marketers, I have seen first hand that a metric ton of well-intended research goes into understanding what HCPs need. Huge investments are made in pursuit of developing high-impact messages that articulate how products satisfy unmet clinical needs, drive awareness for small and overlooked patient populations dealing with rare diseases and provide clinical education for less-understood disease states.