Upon conducting interviews with essential client stakeholders and a thorough review of their relevant strategies & research, the team vetted each challenge, identifying which challenges that, if solved, would generate the greatest return for our client. Three challenges were selected to move into Phase 2:Â
– HCP MindsetsÂ
– Non-Target Patient Demographic AwarenessÂ
– Migrant Community ConnectionsÂ
In phase 2 (CREATE) we searched for anyone, anywhere, anytime that has solved a piece of this challenge and curated a collection of these precedents. Phase 2 culminated in a CREATIVE RECOMBINATION workshop, where the team used the curated precedents as inspiration to generate new ideas. Several top ideas with big implications for the team were developed in the workshop. Â
In Phase 3 (PRIME) the team refined each high-potential idea with market-sensing data, internal process logistics, and a best-practices assessment for implementing each idea. Using these as a foundation, the team then built actionable pilot and implementation plans with supportive guidance, recommended KPIs, and all materials needed to seek internal approval and proceed to pilot and launch.