Upon conducting interviews with essential client stakeholders and a thorough review of their relevant strategies & research, the team vetted each challenge, identifying which challenges that, if solved, would generate the greatest return for our client. Three challenges were selected to move into Phase 2: 

– HCP Mindsets 

– Non-Target Patient Demographic Awareness 

– Migrant Community Connections 

In phase 2 (CREATE) we searched for anyone, anywhere, anytime that has solved a piece of this challenge and curated a collection of these precedents. Phase 2 culminated in a CREATIVE RECOMBINATION workshop, where the team used the curated precedents as inspiration to generate new ideas. Several top ideas with big implications for the team were developed in the workshop.  

In Phase 3 (PRIME) the team refined each high-potential idea with market-sensing data, internal process logistics, and a best-practices assessment for implementing each idea. Using these as a foundation, the team then built actionable pilot and implementation plans with supportive guidance, recommended KPIs, and all materials needed to seek internal approval and proceed to pilot and launch.