Innovative Patient ID & Activation

Background

A global pharmaceutical company had several therapies in the Virology space that were capable of curing or preventing the spread of serious illnesses. This team had made great strides in identifying and activating patients to cure or stop the spread of disease, with over 90% of estimated populations of patients with these diseases already identified and on treatment. To truly eliminate these diseases, the team was determined to find and activate the small remaining population, but didn’t know how to reach them as so many avenues had already been explored.

Approach

We applied our Strategic Innovation methodology to help the team generate innovative new ideas designed to help identify & activate patients that aren’t aware they are at risk. We began with FRAME to create a 360 view of the challenges preventing patients from seeking testing or treatment.

Approach

Upon conducting interviews with essential client stakeholders and a thorough review of their relevant strategies & research, the team vetted each challenge, identifying which challenges that, if solved, would generate the greatest return for our client. Three challenges were selected to move into Phase 2:

– HCP Mindsets

– Non-Target Patient Demographic Awareness

– Migrant Community Connections

In phase 2 (CREATE) we searched for anyone, anywhere, anytime that has solved a piece of this challenge and curated a collection of these precedents. Phase 2 culminated in a CREATIVE RECOMBINATION workshop, where the team used the curated precedents as inspiration to generate new ideas. Several top ideas with big implications for the team were developed in the workshop.

In Phase 3 (PRIME) the team refined each high-potential idea with market-sensing data, internal process logistics, and a best-practices assessment for implementing each idea. Using these as a foundation, the team then built actionable pilot and implementation plans with supportive guidance, recommended KPIs, and all materials needed to seek internal approval and proceed to pilot and launch.

Output

Currently, the team is preparing to launch selected ideas, and is continuing to work with the Recombinators team.

Consultant Name

Nicole Nezat

05.31.2023

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