Innovative Patient ID & Activation

Background

A global pharmaceutical company had several therapies in the Virology space that were capable of curing or preventing the spread of serious illnesses. This team had made great strides in identifying and activating patients to cure or stop the spread of disease, with over 90% of estimated populations of patients with these diseases already identified and on treatment. To truly eliminate these diseases, the team was determined to find and activate the small remaining population, but didn’t know how to reach them as so many avenues had already been explored. 

  

Approach

We applied our Strategic Innovation methodology to help the team generate innovative new ideas designed to help identify & activate patients that aren’t aware they are at risk. We began with FRAME to create a 360 view of the challenges preventing patients from seeking testing or treatment.

Approach

We applied our Strategic Innovation methodology to help the team generate innovative new ideas designed to help identify & activate patients that aren’t aware they are at risk. We began with FRAME to create a 360 view of the challenges preventing patients from seeking testing or treatment.

Upon conducting interviews with essential client stakeholders and a thorough review of their relevant strategies & research, the team vetted each challenge, identifying which challenges that, if solved, would generate the greatest return for our client. Three challenges were selected to move into Phase 2: 

 HCP Mindsets 

 Non-Target Patient Demographic Awareness 

 Migrant Community Connections 

In phase 2 (CREATE) we searched for anyone, anywhere, anytime that has solved a piece of this challenge and curated a collection of these precedents. Phase 2 culminated in a CREATIVE RECOMBINATION workshop, where the team used the curated precedents as inspiration to generate new ideas. Several top ideas with big implications for the team were developed in the workshop.  

In Phase 3 (PRIME) the team refined each high-potential idea with market-sensing data, internal process logistics, and a best-practices assessment for implementing each idea. Using these as a foundation, the team then built actionable pilot and implementation plans with supportive guidance, recommended KPIs, and all materials needed to seek internal approval and proceed to pilot and launch.

Output

Currently, the team is preparing to launch selected ideas, and is continuing to work with the Recombinators team. 

Related Posts

09.26.2022

Best-of-the-Best Pharmacist

Pharmacy deep-dive helped the client to understand the 5 most critical pharmacy challenges and zero in on the top pharmacy priorities across three areas:

09.19.2022

Building a Web 3.0 Cannabis Platform

The client aimed to create an equitable cannabis habitat for all through innovation and trust, so anyone engaged in the cannabis market could interact,

09.12.2022

Challenge Framing

Through interviews, analyzing current org structure, strategic imperatives, and stakeholder survey data, our team consolidated each challenge identifying the degree of impact and feasibility
Scroll to Top
Scroll to Top